EXCLUSIVE - Organiser of licensing exhibition Brand Licensing Europe, Advanstar, says the show will be extended by a further day due to industry demand.
As reported in EW’s UK sister publication Exhibiting last year, Advanstar said it was willing to listen to its industry about potentially extending the show. Internal research conducted saw 61 per cent of exhibitors wanted a third day added.
"The demand from exhibitors and visitors to increase the show to three days increased dramatically after 2009’s buoyant show. Exhibitors will benefit from 35 per cent more exhibit time and visitors will have more time to see and do everything without rushing," says event director of Brand Licensing Europe, Jessica Blue.
The 2009 edition of the show saw record attendance levels, up 13.5 per cent on 2008. International visitor attendance increased by 33 per cent, with 58 countries represented.
Brand Licensing Europe 2010 takes place from 28 - 30 September 2010 at London’s Grand Hall, Olympia.
