NEW ZEALAND - Exhibitions and Events Australia has acquired the Auckland Homeshow, the Canterbury Homeshow and Big Boys Toys from DMG World Media.
A new company, Exhibitions and Events New Zealand (EENZ), has been set up to run these events. The company’s management, headed by CEO Jane Ford, pictured, previously acquired the three Australian Home Shows from DMG in 2008.
The sale was brokered by London-based Mayfield Media Strategies. Company partner Anna John told EW that despite the downturn in the economy and knock-on effects this had had on the retail environment, the shows attracted multiple bids. “These came from both experienced organisers in New Zealand as well as companies with no previous exhibitions experience who are looking to get into the sector,” she said.
