UFI and SISO forge alliance

World - Industry associations UFI and SISO have signed a pact enabling them to share information between members in their respective territories.

Paris-based UFI, founded in 1925, has members in 82 countries that organise international exhibitions, operate venues and provide exhibition services. California-based SISO, the Society of Independent Show Organisers, was created in 1990 and has more than 160 members, located primarily in the US.

While UFI and SISO have similar objectives, the new partnership will allow both organisations to share information between the US exhibition industry and that of the rest of the world, enabling members from both associations to grow their brands into previously untapped countries.

Chairman of SISO Britton Jones says: “This agreement will offer our members an unprecedented opportunity to grow their respective brands outside of the US with the knowledge and assistance of our international partners that will make their expansions efficient and cost-effective.

“At the same time SISO will act as the eyes and ears of the U.S. market as UFI members seek opportunities outside of their primary markets. It’s a win-win for both of our Association’s members.”

Echoing Jones’s viewpoint, UFI president John Shaw, pictured, says: “This agreement will encourage a new synergy as both associations, recognising the unique benefits of the global exhibition industry for enhancing world trade, cooperate in promoting the industry, maximising networking opportunities and heightening the general public’s awareness of the value of the exhibition industry.”