The 2020 World Exhibition Stand Awards (WESA) doubled in size this year as the industry celebrated the architecture of exhibitions.
Once again judges saw incredible examples of architecture and activation to create compelling brand experiences in expo, tradeshow and convention spaces.
The 2020 WESA crop of entries involved more brands than ever and the full list of winners is available here.
“These winning examples encompassed a broad range of business sectors, stand sizes and brand objectives, demonstrating that exhibitions remain a compelling part of the marketing mix. Storytelling, engagement, effective use of technology, design and creativity are the hallmarks of this year’s winning entries,” said WESA Campaign Manager Lisa Farnfield.
“We encourage readers to view the videos and photo galleries for all these stands,” she added.
These great examples of best in class are a timely reminder during these difficult times of the power of face-to-face and the winning stands in the awards demonstrate that no other media has the power of tradeshows to connect.
With venues and organisers often dominating the industry limelight, it is important that effective stand design and experiences are supported and celebrated and, just as exhibitions are a multi-dimensional medium so, too, many of these stands are best understood through their video showcases.
