Vienna will become the world capital of hairdressers on 29 and 30 September 2019 when 3,000 attendees from 40 countries are expected at the Reed Messe Wien & Congress Center.
Hair stylists will present the latest hair and product trends at the The Global Zoom Event by the Kao Salon Division.
The show centrepieces will be the presentation of the new Goldwell Couture Collection 2020 and the Color Zoom Challenge, where hairdressers from all over the world are invited to show their creativity.
The first day of the show will end with an after show party at the Messe Wien.
A masked ball in the Hofburg Vienna will conclude the Global Zoom Event 2019 on the second evening.
Martina Candillo, Director Congresses & Events, Messe Wien Exhibition & Congress Center said: “We are extremely happy that we are able to offer the perfect ambiance for the Global Zoom Event 2019. The event at our premises as well as the gala show will provide unforgettable memories to all participants.”
Kao was founded in 1887 in Japan and today employs 33,000 people worldwide. The Kao Salon Division with its brands Goldwell, KMS, Oribe and Varis, is the fourth largest beauty company in the world.
