In a world where innovation is key, the exhibition industry stands as a testament to the power of synergy among diverse stakeholders. The profound impact that collaboration has on our collective success cannot be underestimated.
From state-of-the-art exhibition stand design and construction, to technology solutions, service providers bring a wealth of skills and resources that enhance the overall attendee experience. They are also the backbone of our events, enabling organisers to create immersive, memorable environments that captivate audiences.
“At UFI, we launched the Industry Partners Working Group with Ravinder Sethi from R.E. Rogers India as inaugural chair in 2017 to provide our partner members a platform to discuss critical issues, share best practices and conduct sector specific research. Ravi has since passed the baton to chair Sebastian Witt from jwc and vice-chair Tanya Pinchuk from ExpoPlatform who have exciting plans to drive greater awareness of the importance and impact of industry partners and their symbiotic relationship with organisers, venues and the wider exhibition industry,” says Kai Hattendorf, UFI CEO.
In this first spotlight on exhibition industry partners, we highlight the three finalists of the 2023 UFI Industry Partner Awards representing three different facets of services: Government, Technology, and Marketing.
International Trade Administration, Ministry of Economic Affairs, Taiwan (TITA) – Catalysing advancement in the business events sector [Winner, 2023 UFI Industry Partners Award]
As the government agency at the forefront of Taiwan’s MICE industry, one of TITA’s core objectives is advancing technological innovation. TITA spearheaded initiatives such as the EXPO-TECH programme, uniting with technological institutions and AI, IoT, AR/VR, and 5G partners. This collaboration resulted in a blend of online and offline experiences, enhancing digital exhibition services. TITA and other agencies also showcased Taiwan’s MICE offerings globally, integrating technologies like AI, advanced displays, electronic paper, and the Metaverse to create digital solutions for the industry.
TITA’s integration of Taiwan’s Flexible Active-Matrix Mini-LED, coupled with AI gesture recognition, transformed exhibition halls into immersive 3D digital spaces. TITA has also collaborated with Taiwan’s e-paper leader to introduce carbon-reducing technology for applications like e-posters and e-badges.
Momentus Technologies – Revolutionising Event Management Solutions
Momentus’ intuitive and data-driven platforms serve many venues and events. The Worldwide Innovation Lab, launched in October 2022 is an initiative bringing together global experts to test and scale future-ready solutions for venues and events.
Steve Mackenzie, chief innovation officer at Momentus, emphasises the Lab’s focus on listening to customers and experts, developing practical solutions to help them overcome challenges and thrive. Momentus’ impact is evident in reported workflow improvements, showcasing time savings of over 80% across various processes, from creating proposals, to training new users, with average client savings of $10,000.
Tembo Impact – Elevating Event Marketing for Targeted Outcomes
In event marketing, Tembo Impact collaborates with in-house event teams, employing digital marketing, social media, and custom content to craft engaging narratives that attract sponsors, exhibitors, and visitors. The emphasis is on performance review and audience targeting.
A notable success story was the marketing tactical plan developed for a B2B exhibition in the UK food service industry. Utilising strategic media partnerships and pay-per-click advertising, Tembo Impact achieved a 40.6% increase in attendance y-o-y and a 26.9% increase in unique visitor attendance.
Apply for the 2024 UFI Industry Partners Awards at: https://www. ufi.org/award/the-2024-ufi-industry-partners-award/
