UFI announces theme and speakers for its European Conference in Zurich

This year's UFI European Conference & Event Directors Summit are set to take place in Zurich, Switzerland, 11-13 June 2024.

The over-arching theme of the European Conference will be this year’s ‘Five trends’, what UFI identifies as the exhibition industry's most pressing challenges and opportunities:

  • Focus on the changing customer
  • Reinforcing our identity
  • Artificial Intelligence (AI) is here, and it’s a game changer
  • Climate crisis and sustainability
  • Industry consolidation and new players

You can read about these trends in more detail here.

The list of speakers for the Zurich conference includes: Stephane Garelli, professor IMD/University of Lausanne, Switzerland; Sophie Hundertmark, researcher and founder Hochschule Luzern, Hundertmark Gmbh, Switzerland; Oscar Cerezales, COO Asia Pacific, global executive vice-president Corporate Division MCI Group, Spain; Christina Kehl, entrepreneur and managing partner Swiss Fintech Association; Stefan Rummel, CEO Messe München, Germany; Juliane Jaehnke, managing partner and COO  agendum Schmitt & Jaehnke Partners, Germany; Stephan Forseilles, group head of technology & digital transformation, Easyfairs International Belgium; Anni Vepsäläinen, CEO Suomen Messut, Finland, and Enrico Gallorini, CEO GRS Research & Strategy and president Info Salons Italy.

Delegates wishing to extend their stay can experience Zurich's vibrant summer atmosphere with outdoor activities and events like Food Zurich and Zurich Art Weekend.  And UFI participants receive a 15 CHF discount on the Zürich Card.