The Exhibition Think Tank (ETT) Club has two new events upcoming in February, both workshops have two online time options, with the first session, 4 February, targeted on Sales and the 15 February workshop on the topic of creating a post-crisis exhibition ESP. The workshops offers 30 minutes education – 30 minutes group work and 30 minutes of discussion.
Full details below:
4 February, 08:00 or 16:00 (UK Time)
The ETT Club notes that exhibition sales people are, traditionally, tasked with simply selling little boxes on a floorplan, but emphasises that these professionals are selling so much more - opportunities, connection, business and the opportunity to grow relationships far more quickly than any other medium. This is what Stephan Murtagh will cover on the 4 February ‘Keeping It Simple When Selling Exhibitions’ course.
15 February, 08:00 or 16:00 (UK Time)
This micro education session, led by MBB-Consulting Group’s Matthias Tesi Baur, is designed for a quick knowledge transfer combined with a networking platform. Participants will learn how to create a post-crisis exhibition USP and discuss it with other course participants.
To attend the above events and/or become a member of the ETT Club, click on the links to the relevant workshop above.