Pacific World releases China report for international organisers

Pacific World has released a new report, highlighting recent growth, trends and development in China.

‘China Destination Development Report: What’s Ahead?’ was released at PCMA Convening Leaders in San Francisco.

It aims to illuminate one of the world’s fastest growing economies for international readers, serving as a guide for event planners.

The report draws attention to initiatives such as Made in China 2025, which aims to make China the world-leader in high tech through a combination of government, private and foreign investment.

It also points towards some emerging destinations in China, including Hangzhou, Shenzhen, and Chengdu. Shenzhen is in the process of completing the world’s biggest event venue, Shenzhen World – which EW covered in a recent feature.

Estimates show that over the coming years, China’s hotel industry will grow to US $100bn with 6.3 million rooms. The biggest growth is expected in the mid-scale category, with local and international hotel operators as well as real estate developers building over 2,000 new properties to meet current and future demands.

Selina Sinclair, Global Managing Director of Pacific World, said: “With the pace of change and developments in China we realize that many events professionals have limited to no information about today’s China business events landscape. Through our insights reports we hope to help event professionals to close the gap and better understand China as a destination and to help them anticipate upcoming infrastructure developments to enable them to identify locations for events in 2023 and beyond”.

Sherrif Karamat, CAE, president and CEO of PCMA, added: “As the platform for business events globally, PCMA is committed to bringing the latest insights and information that propels economic and social transformation in our world.  Our partnership with Pacific World, shows the importance of the Chinese market on the world economy and the keys to unlocking its potential. I am also absolutely delighted that the participants attending Convening Leaders will be the first to have access to this important research.”

More information on the report can be found here: https://online.flippingbook.com/view/676153/

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