The 20th anniversary of Automechanika Shanghai takes place 2-5 December, with organisers Messe Frankfurt anticipating a record 6,500 exhibitors across 350,000sqm and 14 halls of the National Exhibition and Convention Center (Shanghai) – a 15% increase from the previous edition. They say immersive programmes will underscore the industry’s commitment to environmental stewardship, social responsibility, and best practices.
Automechanika Shanghai 2024 will introduce a step-counting challenge for participants during the four-day event. Attendees will have the opportunity to track their steps through the application as they explore the fair’s 14 halls. Participants can count their steps individually or as a group, with their efforts rewarded through a monetary donation to support community tree planting.
The show will also foster community engagement within the Customising x Tech Area in Hall 8.2. The area will celebrate motorsports culture with a simulated car contest open to visitors and exhibitors alike.
Professionals from Shanghai Volkswagen 333 Racing Team, PEGASUS Racing Team, and HIPOSR Racing Team will showcase their skills through races over three days of the fair.
In addition to the fair, visitors can journey through the automotive manufacturing hub of the Yangtze River Delta region. These outings will give industry stakeholders an inside look into key automotive facilities and research institutes that are spearheading the development of new energy, autonomous driving and intelligent vehicle progress in China.
Alongside these regional tours, the interactive nature of the fair is underlined with eight visiting routes based on industry trends, including alternative energies and drive systems, smart driving, automotive services, and lifestyle, facilitating effective networking for exhibitors and visitors.
There will also be a 20th Anniversary Live Broadcast, which will see the show partner with industry and mass media such as Chongqing Broadcasting Group and Jilin China News, 1-3 December 2024. Exhibition highlights and trends will be presented through expert interviews and interactive booth visits. In addition, the programme will also be broadcasted on the AMS Live digital platform.
