UFI, the global association of the exhibition industry, and the International Fair Plovdiv have jointly announced the winners of the 25th International Fair Poster Competition.
‘PharmaLytica’ (pictured), by head of design, Parag Bandodkar and senior visualiser, Kamlesh Murudkar, for Informa Markets India won the Premium Grand Award.
Held annually, the competition celebrates creativity and originality of modern exhibition marketing, in the classical poster format. The 2023 edition had two categories: Category 1, which had the theme of ‘Generic Promotion: General image posters promoting the exhibition industry as a whole’, and Category 2, which had the theme ‘Promotion of the exhibition industry on the subject of ‘face-to-face’ or post-pandemic recovery’.
The jury evaluated the entries based on topic interpretation, design concept, originality and integrity of technical parameters. They were particularly impressed by the clever execution of PharmaLytica for Category 2, and International Tourism Fair 2019, designed by Kreativa Unlimited d.o.o. Belgrade for Belgrade Fair for Category 1.
Emil Zahariev, chairman of the jury of the International Fair Poster Competition (IFPC), commented: “Once again the Competition was traditionally held at the International Fair Plovdiv within the framework of the International Technical Fair. The exhibition of the posters aroused great interest among the visitors. The jury evaluated the posters according to the originality of the means of expression, conceptual design, colour construction, the manner of presentation, completeness and original ways of presenting the technical parameters – dates, location, name of the event, venue. I am pleased to congratulate the team at Informa Markets India for their creative efforts during the years. Congratulations to all the winners and runners-up.”
For more information on the competition, visit: www.ufi.org/awards/international-fair-poster-competition/.
