Exhibition organiser and global media company, Blue Ant Media will partner with Toronto-based building industry and land development association BILD to operate three annual live events, including the country’s largest 10-day consumer show, the National Home Show.
The three home-focused shows will join the company’s roster of live events across Canada, including the Spring and Fall Cottage Life Shows, the Ottawa Cottage Life and Backyard Show, the Seasons Christmas Show and the Spring and Fall Baby Shows in Toronto and Vancouver.
Blue Ant Media and BILD’s partnership which will see Blue Ant assuming majority control and operation of the Toronto Home Shows. The existing team of Toronto Home Shows’ employees will join Blue Ant and report into Greg McLeod, VP, Consumer Shows.
“Blue Ant Media’s acquisition of the Toronto Home Shows, in partnership with BILD, is a great opportunity to grow our expansive portfolio of consumer shows across Canada, while also building upon our leadership and expertise in the home and lifestyle category,” says Jamie Schouela, president, global channels and media, Blue Ant Media. “We look forward to bringing all of Blue Ant’s multi-platform resources to the Home Shows so we can enhance the experience for both exhibitors and attendees.”
“This deal is transformational and will provide greater value to Home Show exhibitors and attendees,” says Dave Wilkes, president and CEO of BILD. “The Home Shows have been an important part of Toronto’s landscape for over 60 years, we look forward to partnering with Blue Ant Media to continue this great tradition.”
Photo: National Home Show
