Malaysia International Trade and Exhibition Centre (Mitec) has appointed Mala Dorasamy (pictured) as its new CEO.
Dorasamy has served as Mitec’s director of marketing and sales in Kuala Lumpur since 2017 and took on the acting CEO role in 2021.
“Mala is a remarkable choice, bringing a wealth of experience from the international business and lifestyle events industry. This appointment marks an exciting chapter for Mitec and the board looks forward to working with Mala as she steers Mitec to greater height,” said Mitec chairman Tan Sri Abdul Rahman Mamat. Dorasamy was also nominated in the Top 40 Women in MICE in Africa for 2015 and was awarded the South African Association of Conference Industry Fellowship Award.
Mala has worked previously as director of marketing, sales and events at the Durban International Convention Centre. She has over 31 years of experience in the business events industry specialising in the opening of new centres; project managing major United Nations/Asia-Pacific Economic Co-operation/BRICS level events; strategy development and operational management; international marketing; business development; sales growth; safety and risk management; and ISO/halal implementation and management.
“The last two years have taught us to be agile and adapt to the changing environment. Mitec has been the game-changer in the nation’s resilient business events industry. We are committed to helping catalyse the local and global business recovery and reform. Collaboration and partnership are essential for business recovery. Integrated, creative solutions and resource pooling will result in an effective and efficient turn-around for Malaysian businesses,” said Dorasamy.
