The Jewellery Boutique Show (Vicenzaoro 22), organised by the Italian Exhibition Group (IEG), has completed its exhibition with a 24% increased registration from the Vicenzaoro 21 edition, held last September. The international trade show was hosted at the Vicenzaoro Exhibition and Trade Centre, Vicenza, Italy, 17-21 March.
The show included five days of business, training, round tables and analysis in conjunction with ‘T.Gold’, the international exhibition for machinery and advanced technologies, hosted in tandem at the same venue. Content included a training centre for sustainability, innovation, trends and watchmaking for the entire supply chain.
The decision to postpone the January show dates to March proved a success as Vicenzaoro gathered over 1,000 exhibiting brands, 300 hosted buyers, students, designers, schools, institutions and international. International participation saw operators from 127 countries.
Paolo Cappiello, brand director of south europe at Zenith, commened: “We are thrilled to have taken part in this first edition of VO'Clock Privé, an event that offered contemporary watch brands a great sense of proximity to enthusiasts, experts and the media. The reasons for our participation are to be found precisely in the need to strengthen relations with them, to tell a story and convey a message to a quality audience.”
