Blue Ant Media announced, 3 March, its acquisition of The Vancouver Baby & Family Fair and the expansion of the company’s Canadian consumer show business on the West Coast. Under its new name, The Baby Show Vancouver will launch this autumn 2022 at the Vancouver Convention Centre.
The Baby Show Vancouver joins the company’s portfolio of lifestyle consumer shows, including the Spring and Fall Cottage Life Shows in Toronto, the Ottawa Cottage Life and Backyard Show, the Seasons Christmas Show and the Spring and Fall The Baby Show Toronto.
The expansion follows the success of The Baby Show Toronto, the largest consumer parenting show in North America, which Blue Ant Media acquired in January 2019. The Baby Shows’ co-founders, Nick Eliades and Sandy Pedrogao, who joined Blue Ant in 2019, will oversee exhibitor sales, sponsorships and show operations for The Baby Shows in both Toronto and Vancouver. The Baby Show Vancouver is scheduled to take place annually following its launch this autumn.
“The acquisition of The Baby Show Vancouver is the latest example of Blue Ant’s commitment to grow our live events business nationally,” says Jamie Schouela, president, Global Channels and Media, Blue Ant Media. “While we found creative ways to come together virtually during the pandemic, we’re pleased to be getting back to in-person shows, and have already seen the pent-up demand from both exhibitors and attendees to connect.”
“The expansion of our business with The Baby Show Vancouver is an exciting achievement that builds on the success we’ve had in Toronto among the parenting community. We are delighted to expand our offering to parents on the West Coast and connect with local exhibitors in the Vancouver area,” says Nick Eliades, director, The Baby Shows. “Since joining Blue Ant, The Baby Shows have been able to tap into a valuable network of brands, platforms and promotional resources to grow our live events business and ultimately increase the show’s value to exhibitors and sponsors across Canada.”
The Baby Show Vancouver is a pregnancy and early parenting show, offering premium goods and services dedicated to guiding new parents through pregnancy and the first few years of child care. The Baby Shows’ spring and autumn events in Toronto have attracted 250 local and national exhibitors, as well as workshops, seminars and brands including Pampers, Indigo, Babies "R" Us, Medela, Safety 1st and Silver Cross.
Blue Ant Media is a privately held, international content producer, distributor and channel operator. The company also produces and manages seven consumer shows across Canada every year, in a variety of lifestyle sectors.
