The international experiential marketing show BOE International 2022, due to take place at Messe Dortmund, Germany next month has been re-arranged for 11-12 January 2023.
Sabine Loos, CEO of Westfalenhallen Unternehmensgruppe, said: “Given the way the pandemic is currently moving, and in view of the new virus variant and high case numbers, we're facing factors which, for us as a trade show venue, are outside our direct control when it comes to ensuring a sufficient level of planning certainty. In close consultation with our partners and with the advisory board, and on the advice of associations and exhibitors in the event industry, Messe Dortmund has decided not to press ahead with the show planned for 2022.”
Loos added: “There was a sizeable fear here that travel restrictions may potentially water down the commercial success of the show for exhibitors in January. Currently, for example, we're seeing business trips becoming near impossible.”
Next year, the BOE International will aim to offer maximum planning certainty for everyone involved. In the meantime, Messe Dortmund has announced a physical event on the premises in Q2 2022, 4-5 May, where exhibitors and trade visitors can meet in a congress format. In recent months, Messe Dortmund has already launched two new successful formats: 'RoadToBOE' and the 'BOE Connect' online platform.
