The Italian Exhibition Group is taking its expertise in the fitness industry onto another global level with a new series of international events and partnerships.
In collaboration with Hannover Fairs Mexico (a Deutsche Messe subsidiary), IEG presented its new ‘Mexico Active Sport Expo’ project to the media on 16 June.
And, IEG says it intends to ignite the passion of all sport, fitness and wellness experts and enthusiasts worldwide up until November by bringing international fitness industry companies, sector operators, instructors, gym chains and sports centres together within its ‘IEG Wellness Network’, a series of sector-specific trade shows spread over three continents: Asia, Europe and North America. Shows include the Dubai Muscle Classic and Exercise Professionals Summit, which already took place in February and May; the Dubai Muscle Classic Summer Edition (16-17 July, Dubai); RiminiWellness (24-26 September, Rimini, Italy); Dubai Muscle Show and Dubai Active (28-30 October, Dubai) and the Mexico Active & Sport Expo (25-27 November, Léon, Guanajuato, Mexico).
Mexico Active & Sport Expo will also tap into the experience Hannover Fairs Mexico has gained within the territory and that will be complemented with the fitness industry knowledge of IEG, which, through its HBG Events, is coming off the back of a successful edition of Exercise Professionals Summit - two days of talks on the world of fitness that gathered together 350 professionals at 20 events, including workshops and seminars, and more than 150 executives and strategic decision-makers from the industry on the second day alone.
Mexico Active & Sport Expo will embrace all the supply chains involved in the sector: nutrition, clothing and accessories, fitness, equipment, health and wellbeing, sports and entertainment.
