Operator of Messe Wien, Reed Exhibitions is now offering its customers a track and trace system at the venue in the Austrian capital. Event organisers can also use the new technology to record and analyse the entire customer journey.
Waytation's IoT technology makes it possible to live track which person has been in which area for how long and with whom, says Messe Wien director of congresses and events Martina Candillo, who sees a wide range of possibilities in the real-time analysis of visitor flows.
“Knowing your participants is key for making the right and therefore most successful decisions when planning an event,” Candillo says.
Waytation uses Bluetooth for analysing visitor flows. While the technology is anonymous and GDPR compliant, it can be used to highlight duration of visitor stays and movement patterns of visitors. “Investigating a Covid-19 case, this tool facilitates identification and will help contact tracing,” Candillo adds.
The system works in the following way: Upon registration, participants receive a so-called 'wayTag', which can be attached to the visitor badge enabling the organiser to track which sessions participants attended and how long participants stayed in a room. Based on this information, CME-Credits (which must be earned by doctors) can be calculated and automatically booked to the respective person.
Image, ©Waytation, shows Waytation’s heatmap, enabling live tracking at events
