The 2016 WTM Africa show, held in April in Cape Town attracted more than 600 exhibitors and 850 buyers from over 77 different countries.
The event also reported 7,600 prescheduled appointments before the show began, as well as a 23 per cent increase on 2015 visitors and 19 per cent increase on overall travel professionals at the show.
WTM Africa has already begun selling floor space to exhibitors for the 2017 show, 19-21 April. Approximately 637sqm of floor space has been sold to over 30 exhibitors, most of them reportedly repeat exhibitors.
General manager of Africa Travel Week Chardonnay Marchesi said: “Africa is a key travel and tourism focus as the world takes notice of what tourism on our continent has to offer. WTM Africa provides a fantastic opportunity for exhibitors to engage with the right buyers on a local, regional and global platform. Don’t miss out on the opportunity to generate valuable leads and do real, quality business.”
