The International Convention Centre (ICC) Birmingham has revealed it will be moving ahead with a three-year £10m refurbishment programme to “improve the customer experience and freshen up the venue”.
The programme has already provided a facelift to the venue’s largest flat-floored space, the 3,000sqm Hall 3, and registration area, and is currently in progress throughout its mall.
“The work on Hall 3 was completed in August and we have had extremely positive feedback about the changes from customers,” said Nick Waight, managing director of the ICC.
“This comes at an exciting time for us as we’re also opening our new venue the Vox at Resorts World - and indeed for Birmingham which as a city is reaping the results of some fantastic urban regeneration projects with the unveiling of the new Grand Central and New Street Station complex last week. It really is the ideal time to rediscover Birmingham as an events destination,” he added.
The ICC hosts more than 350 events per year, with over 300,000 delegates and has around 80,000 people passing through its central mall each week.
The project also includes new digital signage and screens throughout the venue, new lighting and carpets, and toilet upgrades.
