GERMANY - The International Trade Fair Academy (ITA) has partnered with US auditing firm BPA Worldwide for a new initiative it is calling the World Series of Exhibition Training Events 2011.
Not-for-profit US-based auditing company BPA and the ITA, based in Berlin, hope the new partnership will assist event organisers in succeeding in emerging markets around the world through the application of European and US exhibition know-how.
The training will focus on an effort to advance international best practices - including the value of independently-verified audience data - to exhibition organisers and venue operators.
“A significant number of clients have communicated their keen interest and need for practice-oriented exhibition training,” explained ITA CEO Hermann Kresse. “The ITA’s concept of an intensive training session matches those expectations.”
The first two training sessions will be held in the Middle East and China this spring, followed by Africa and India later in the year. Topics will include ‘The USP of Exhibitions and Exhibition Marketing’, ‘Sustainable Venue and Project Management’ and ‘International Benchmarking’.
Got a news tip for the Exhibition World team? Contact us at: exhibitionworld@mashmedia.net
