USA - The Society of Independent Show Organisers (SISO) is holding this year’s invitation-only CEO Summit at the Hyatt Regency Coconut Point, in Bonita Springs, Florida.
SISO’s annual meeting, which takes place on April 10-13, includes its board meeting and annual report to members, alongside educational content on the strategic aspects of running tradeshows, exhibitions and conferences in a new economic climate.
This year’s conference is themed ‘Growing Forward, Creating the New Normal’ and centres on the changes that the industry has seen because of the economy, competition and technology.
Attendees will have the opportunity to exchange information and business cards in a very strategic environment where candor is the norm.
Other session highlights include learning what CMOs are thinking as SISO looks at their budgets and eavesdrops on their marketing thought processes as it relates to ‘The Relevance of Face to Face in a Digital Age’, and identifying, growing and transitioning brands, and discovering how integrated services translates to customer satisfaction.
As in past years, UFI, SISO’s partner representing the global exhibition industry, will discuss new ideas from abroad and how brands can be transported from country to country.
Executive director of SISO Lew Shomer said: “If you are an independent show organiser, need to know what’s going on in the industry. If you are thinking about going to Florida, the CEO Summit is the only event you will need to put on your schedule.”
SISO recently campaigned against exclusive services offered by convention centers, which it claims are bad for business and potentially illegal under US antitrust law.
Got a news tip for the Exhibition World team? Contact us at: exhibitionworld@mashmedia.net
