AUSTRALIA - Reed Exhibitions Australia has acquired specialist design trade exhibition company Life Instyle and its accompanying brands Kids Instyle and First Instyle.
Life Instyle organises two annual events which include all three brands. Life Instyle is a higher-end showcase of homewares and lifestyle products. First Instyle showcases emerging design professionals. Kids Instyle targets top-end child and baby boutiques.
“This acquisition is part of Reed Exhibitions’ strategy of growth through acquiring complementary businesses to expand its portfolio along with organic growth of existing offerings,” said Reed Exhibitions Australia MD Debbie Evans.
“Life Instyle is a natural fit for Reed Exhibitions,” she added. “It offers niche high-value events to design-focused businesses, and Reed will continue to meet the needs and expectations of the loyal Life Instyle exhibitors and buyers.”
The company will be managed by a dedicated Reed team and led by recently recruited exhibition manager Tracy Harris.
Reed Exhibitions chairman Mike Russbridge recently denied rumours of the possible sale of the company’s exhibitions division.
