USA - The organiser of global meetings industry trade show IMEX America has signed a marketing agreement with meetings management software company Cvent.
Through the alliance, Cvent and the IMEX Group will jointly market IMEX America, which will launch at the Sands Expo/Venetian Palazzo in Las Vegas on October 11, 2011. A series of joint promotions and marketing programmes is set to start in January 2011.
IMEX America will enable exhibitors to meet and make business appointments at their stands with over 2,000 hosted buyers. Eighty per cent of buyers will be from North America, 20 per cent from other world markets.
Organisers say working with Cvent to identify possible attendees and buyers, particularly from the US and Canada, will significantly increase IMEX's brand awareness and visibility.
IMEX Group’s CEO, Carina Bauer, says: “This new alliance gives us an extraordinary reach into the US meetings, incentive travel and events market and also partners IMEX America with a very strong, stable and respected brand name that shares similar values to our own.”
“Year after year, IMEX America’s sister show in Frankfurt has proven to be a tremendously valuable show for Cvent as well as our customers, and we are excited to help bring one of the most powerful shows in the global meetings and events industry to the US,” says Cvent’s Co-Founder and Executive Vice President of Sales and Marketing, Chuck Ghoorah.
