Swedish dental fair debuts dedicated TV channel

SWEDEN – The 2010 edition of annual dental congress, Swedental, is offering a dedicated TV channel for the duration of the show.

The annual event, which takes place at the Swedish Exhibition and Congress Centre on 18-20 November, will offer video content via Kanal Swedental – the fair’s own TV channel.

“We’re building a professional TV studio on the exhibition floor with a news desk and journalists. Apart from reports and news, we’ll be broadcasting interviews with sector personalities, lecturers and exhibitors,” exhibition manager Anna Lena Friberg, said.

The 46th year of the event, which celebrates the 150th anniversary of the Swedish Dental Society, will be attended by around 14,000 visitors and 200 exhibitors.