AUSTRALIA - Exhibitions and Trade Fairs (ETF) has appointed an experiential marketer and created the new position of national sales manager within the company.
Jodie Richmond, who has experience working with experiential agency Jack Morton Worldwide, will be handed the role of general manager and CEO.
"It’s exciting to lead ETF into a new phase of growth and development, we want to grow the ETF brand in the local and international market," said Richmond. "We are taking a fresh and innovative approach and looking at ways we can strategically grow our exhibitions portfolio and to extend the quality of the services we deliver to exhibitors and visitors.”
Elsewhere, Michael Begg has been appointed as the brand new national sales manager. Begg, who arrives with eight and half years experience from event consultants Moreton Hire, added: "We want to leverage the expertise we have across with our individual shows with our entire portfolio so that we are continuously innovating and delivering value to our exhibitors and visitors.”
