Meeting Time, the new workshop dedicated to the meetings industry, is to be co-located with TTG Incontri, Italy’s largest B2B tourism show.
The event, held 22-23 October at the Fiera di Rimini Exhibition Centre, was designed by organisers of BTC, the Italian trade show for the MICE industry. Meeting Time takes a selection of top sellers of event products and services right into the heart of the tourism market, maximising the synergies between buyers’ interests and responding to operators’ business development needs.
“An analysis of TTG Incontri visitor profiles revealed a growing interest among tourism operators for event-related products and services,” said BTC’s exhibition manager Gabriella Ghigi.
“According to the latest figures, in 2009, 1,700 visitors to the show were interested in meeting and selecting specialised suppliers to respond specifically to the increasingly high expectations of event buyers. These were: top professionalism, maximum price/quality ratio, and innovative ideas to design events packed with excitement and experiences. Hence the Meeting Time project, which was launched to satisfy this need for increasingly broad synergies,” she added.
BTC is organised by Exmedia.
