Global experiential marketing agency George P. Johnson (GPJ) has announced the promotion of Fiona Bruder (pictured) to president of both its North and South American operations. She will bring her extensive experience managing GPJ’s East offices as well as key global accounts, including the IBM and Google experience portfolios to all clients.
Robert G. Vallee, Jr., CEO of parent agency network, Project Worldwide, commented: “Fiona has long been a remarkable leader and contributor to our business. She’s consistently brought a powerful combination of business acumen and empathy to her work, and the results speak for themselves.”
Bruder has also championed the development of GPJ’s employee resource groups (ERGs), designed to encourage inclusion, diversity and equality.
Bruder will manage GPJ’s practice leads, including integrated production, digital engagement, strategy and creative.
“I’ve built my career at GPJ as it's an agency that embraces innovation, change and understands the true meaning of experiential,” Bruder said. “I’ve been fortunate to work with amazing brands, clients and colleagues. And while we’ve delivered amazing work and grown the business significantly over my 20 years at GPJ, I’m most proud of the diverse teams built and relationships fostered. Ensuring client success is paramount, but doing so in a way that our teams feel valued is essential, too. I’m really looking forward to this next chapter with GPJ.”