Milan attracts 23,000 in-person pharma professionals for CPhI Worldwide 2021

CPhI Worldwide, which held its first in-person event since 2019, hosted the global pharma community at the Fiera Milano, Milan, welcoming exhibitors and attendees from 146 countries, 9-11 November. 

This year’s smart event was a combination of a three-day live exhibition, and a month-long online event featuring both the latest market insights through live and on demand content sessions and networking opportunities.  

In spite of the travel restrictions still in place in many countries, over 65% of visitors were international with over 23,000 in-person attendees. CPhI Worldwide also drew 25,000 online participants.

“It’s really important for the industry to meet in person again, although we've been in touch with our customers for the entire period, it makes a huge difference to see people in real life and to discuss their business’s needs,” said Karin Gerbens, communications director for DFE Pharma.

The event tends to be a barometer of pharma industry strength and there were 2,761 meetings at the event scheduled through the online platform alone. Host nation, Italy is home to the largest pharma industry in Europe.

“We were surprised not just by the high volume of foot traffic but also the quality of leads that we got. Even compared to 2019 we secured more quality leads this year,” said Tony Martin, director of regional marketing, Grace.

CPhI Worldwide featured 58 content sessions, 104 speakers and 1,169 exhibitors. Key content covered some of the biggest issues in the last year including mRNA technology, connectivity, sourcing and supply chain transparency, sustainability and innovative approaches to manufacturing.

CPhI Worldwide 2022 will take place at the Messe Frankfurt, Germany (1-3 November, 2022).