MGM Resorts is this month launching Las Vegas’ first-ever NFT-ticketed event. The live performance experience will feature dance crew Jabbawockeez’ newest production, TIMELESS, in partnership with NFT leader YellowHeart.
The Jabbawockeez White Glove NFT Ticket Collection promises to deliver an immersive and innovative experience where attending the show is “only the beginning”.
There is a limited set of 1,110 Jabbawockeez White Glove NFT tickets available to buy for select performances, 7 -30 April.
When NFT holders redeem their limited-edition NFT ticket at the show, the monochrome digital ticket transforms into a Jabbawockeez video, serving as a permanent keepsake and a digital key that unlocks exclusive benefits. NFT owners will enjoy premium seats, behind-the-scenes access and meet-and-greet opportunities at TIMELESS and receive limited-edition content and merchandise. Additionally, 24 hours after the show, NFT owners will receive a signature History in Motion collectible commemorating this moment in the group’s history.
“With the launch of TIMELESS, we are giving Jabbawockeez fans a new way to experience the show,” says Andrew Machado, the company’s senior vice-president of digital design and business adjacencies.
“NFTs usher in a new era for fans where the ticket itself is an ever-evolving experience that begins before the curtain lifts and continues long after the show ends.”
“We are thrilled to be partnering with the world-class, innovative team at MGM Resorts and the extraordinary dance crew Jabbawockeez on this trailblazing first-ever NFT-enabled live event ticketing in Las Vegas. The use of NFT ticketing has quickly become the future and allows us to provide fans ongoing engagement through their NFT ticket,” adds Josh Katz, CEO and Founder of YellowHeart.
After the show, the monochrome digital ticket will transform into a Jabbawockeez video that will serve as a keepsake and digital key that will reportedly unlock even more exclusive offers and benefits.
