Messe Frankfurt launches new collaboration in electronics and automation technologies events in Thailand

Global exhibition organiser Messe Frankfurt (HK) Ltd Taiwan Branch has announced that it will join Yorkers Trade & Marketing Service Co Ltd and GMTX Co Ltd to co-organise three events in the field of Electronics and Automation Technologies targeting the ASEAN region.

Intelligent Asia Thailand and Automation Thailand, taking place 6–8 March 2025 at the Bangkok International Trade & Exhibition Centre (BITEC), will present solutions for electronics manufacturing and automation. Accompanying the shows will be the launch of SPS Stage Bangkok, a new dual-focus showcase and seminar area that marks the SPS brand’s first appearance in the region’s promising manufacturing sector.

“As a leading global exhibition organiser, we focus on holding our events in areas where industry needs are most pressing. Nowadays, industrial automation is crucial for any manufacturing firm seeking to stay ahead of the competition. We know this all too well, as we have been hosting the internationally recognised SPS series of events long enough to understand the needs of the industry. Currently, we are seeing strong demand throughout Southeast Asia for digital transformation and automation solutions. I believe these additional events will address the emerging requirements in the manufacturing and technology sectors as a whole,” said Wolfgang Marzin, president and CEO, Messe Frankfurt GmbH.

Stephan Buurma, Board member at Messe Frankfurt Group, added: “Messe Frankfurt has developed a strong regional presence in Asia over the last 30 years, promoting technological advancement through its trade fairs and events. Connecting Thailand and the wider ASEAN market to our global network enables us to introduce international expertise that drives local industry growth. These new additions to our portfolio are particularly relevant as the region is becoming an increasingly attractive option for companies diversifying their manufacturing base to reduce supply chain risks.” 

The Intelligent Asia Thailand and Automation Thailand trade fairs will, in 2025, host an anticipated 300 exhibitors, organisers predict.

Thailand’s economy is heavily export-oriented, with manufacturing contributing to nearly a quarter of its GDP.