Serving the evolving needs of the advertising industry in the post-lockdown era, Media Expo, organised by Messe Frankfurt India, is to introduce a new product category on labelling and packaging technology at the next, 48th edition of its show in Mumbai in May.
Media Expo has been home also to some of the latest technology showcases in printing, signage, retail displays, finishing and fabrication, as well as media and the trade show comes to Bombay Exhibition Centre, Goregaon, 12–14 May 2022.
Leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam will be introducing their most advanced labelling and packaging production technologies for the first time on the show floor of Media Expo.
Commenting on the changes ensuing in advertising sector, Mr Raj Manek, executive director and Board member, Messe Frankfurt Asia Holdings Ltd commented: “The manner in which advertising and brand content is consumed and perceived has drastically changed over the last few years. Today, digital and physical advertising mediums have become two-sides of the same coin and go hand-in-hand in delivering better reach and impact of a brand over its audience. Nonetheless, just as digital advertising keeps evolving, it is also crucial for the physical advertising segment players to keep discovering new technology and channels to suit the preferences of modern consumers.”
Manek added: “Having set a tone for the new normal with our New Delhi edition, we are ready to once again to welcome our industry stakeholders at Media Expo Mumbai 2022.” He said the new product category in labelling featuring on the show floors this year will mean an expanded value offering to trade visitors. “We are confident that Media Expo will prove to be an adept platform to explore new products, trends and business opportunities that will pave the way to the growth of physical advertising segment in India.”
Key manufacturers Arihant Uniglobe, Benson Polymers, D-Kit Media, HP India, Laxmi Sales, Mehta Cad Cam, Mimaki, Mistry Sign, Scorpio and Silicon are among companies confirmed for the three-day exhibition.
Other than the Mumbai edition, Messe Frankfurt India will also host the advertising fraternity at Media Expo New Delhi 1–3 September 2022 at India Exposition Centre & Mart, Greater Noida.
More information: www.themediaexpo.com
