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MBB and UFI team up to drive the development of the Exhibition Think Tank Club 

MBB-Consulting Group has announced that it will be partnering with UFI, the Global Association of the Exhibition Industry, to widen the reach of the Exhibition Think Tank Club (ETTC), an international e-platform for exhibition industry professionals.

Together, UFI and MBB will work to enable more industry professionals to network, debate and participate in ETTC projects. As part of this collaboration, UFI member companies can register selected colleagues as ETTC Gold Members, giving them exclusive access to a range of reports, 'Netucation' sessions which provide learning opportunities through an online networking platform, the Gold Member Lounge and more.

Matthias Tesi Baur, founder and CEO of MBB-Consulting Group, said: “We are extremely proud that UFI is joining us on the journey to further develop the Exhibition Think Tank Club. In the last few months, we have seen how important networking and international collaboration can be for our industry. We are facing a time in which we need to be proud and confident about the benefits tradeshows generate for our customers, whilst also developing our services to meet their future needs. The Exhibition Think Tank Club is a perfect platform to stimulate the necessary collaboration, and we could not find a better partner than UFI to push this positive mission forward."

Kai Hattendorf, managing director and CEO at UFI, said: “It is a part of UFI’s mission to connect people in our industry, to foster dialogue and development. And in a Covid-19 world, we’re focusing on doing this digitally. After the successful launch of the UFI Connects programme, our partnership with the Exhibition Think Tank Club is another way UFI can serve our industry. UFI members benefit, as they get free access to valuable Gold Memberships for selected staff. And everyone in the ETTC benefits, because as the community grows, so do opportunities to connect and work together within the global exhibition community.”

ETTC members get access to online discussions, sprints and think tanks. The ETTC also runs focus groups, which members can join, on six core industry topics, including the value proposition, digital and AI, and people and skills.

To register your colleagues for ETTC Gold Membership via UFI, click here.