As Malaysia welcomes more business events, the country’s national CVB, MyCEB, welcomed Kai Hattendorf, managing director of the global association of the exhibition industry, UFI to Kuala Lumpur, 13-14 December 2022 for the UFI Expert Day 2022.
“Malaysia is on course to highlight its immense potential as a growing exhibition destination in the region. I believe that the hosting of UFI Expert Day is a great opportunity to highlight our cutting-edge facilities and demonstrates that Malaysia is more than ready to deliver significant contributions in the sector. This initiative enables the nation’s business events industry to obtain the latest update on exhibition industry growth and trends and act as a knowledge sharing platform for industry stakeholders to share their insights and ideas in uplifting Malaysia’s exhibition profile in the region. It was, in my opinion, a genuinely rewarding opportunity for UFI and Malaysia,” says Dato’ Sri D. Abdul Khani, CEO of MyCEB.
Kai Hattendorf, on behalf of UFI, was able to announce that Malaysia had been chosen to be the host of the UFI Asia Pacific Conference 2023, 2-3 March in Kuala Lumpur.
“Following our recent MoU with MyCEB to introduce the UCP qualification in Malaysia, it is amazing to see the dedication of both organisations to promote the growth of the exhibition industry. The UFI Expert Day states a strong commitment between MyCEB and UFI in connecting more exhibitors, attendees, stakeholders, and policymakers especially in the Asian region. We’re happy to announce as well that the 2023 UFI Asia-Pacific Conference will take place in Kuala Lumpur. Being a great location with so much growth potential, modern exhibition venues and well-developed supporting infrastructure, MyCEB is an ideal host for our first in-person conference in the region after the pandemic,” said Hattendorf.
Around 50 local top corporate and exhibition industry experts attended the event, demonstrating Malaysia’s growth potential to become the preferred exhibition destination in the region.
The event hosted a dialogue session, ‘Exhibition and Beyond’ moderated b. Noor Ahmad Hamid, COO of MyCEB, and insights sharing from key opinion leaders such as Dato' Sri Dr. Abdul Khani; Kai Hattendorf; Dato’ Vincent Lim, president of the Asian Federation of Exhibition and Convention Associations (AFECA); and Gerard Leeuwenburgh, country general manager Malaysia of Informa Markets.
