High demand for organiser Media 10’s Ideal Home Show Christmas saw it reach capacity by midday on 23 November, with 10,000 people in attendance at Olympia London.
Media 10 CEO Lee Newton said: “On a dank, dreary Wednesday morning amidst talk of recession, inflation, consumer confidence and energy prices we opened the doors to the Ideal Home Show Christmas and by noon we had reached our 10,000 visitor capacity.
“The venue has been transformed, with hundreds of Xmas trees, thousands of lights, choirs, Santa, snow, fantastic food and drink, theatres, workshops and the best carvery I’ve tasted, courtesy of Gregg Wallace.
“It really was a day none of us will forget and testimony to the whole team at Media 10 for putting on such a spectacular event.”
Back for its eleventh year at Olympia, Media 10’s event runs until 26 November and welcomes more than 300 exhibitors and 50,000 visitors. As well as shopping, the event features live entertainment, celebrity chefs, expert demos and gifts, home and food ideas.
Olympia London MD Nigel Nathan added: “What a transformation of this iconic venue. Christmas truly starts here. The halls were packed to the rafters and to see so many smiling faces is wonderful. Credit to the incredible team at Media 10 – they really know how to put on a show.”
