Informa Markets takes care with two exhibition successes in Tokyo in January

Informa Markets Japan successfully and safely held two exhibitions in Tokyo in January, as the Japanese government permits exhibitions to be run as scheduled despite a state of emergency being in force until 7 March. Tokyo Health Industry Show, focused on health foods and health products, and Care Show Japan, focused on health care for the elderly, were held on 27-29 January 2021 at the Tokyo Big Sight exhibition centre. Both shows were held under the guidelines of the Japan Exhibition Association and Informa’s AllSecure enhanced health and safety standards. The exhibitions had a combined exhibition area of 5,500sqm and featured over 540 exhibiting companies.

Under the state of emergency, events of up to 5,000 people, or 50% of the venue capacity, whichever is lower, can be held in Japan.

Christopher Eve, managing director of Informa Markets Japan, commented: “Many of the exhibitors in these exhibitions are small and medium-sized companies that rely on these shows to get new business. Although the number of visitors was lower than these shows normally attract, exhibitors reported that the visitors they met had clear objectives and high purchasing intent.”

Informa Markets Japan’s next exhibitions will be PROJECT Tokyo (fashion) in March and the Japan Life Science Week series of events in April.

The full guidelines issued by the Japan Exhibition Association can be seen here