The International Café & Beverage Show (ICBS) 2024, the showcase of artisan food, beverage, and café products, will be returning to the Kuala Lumpur Convention Centre 23-25 May 2024. Visitors get to explore the latest offerings from the café and coffee industry, the return of the Roasters Village, masterclasses, barista skills training and a baking competition held for the first time.
Christopher McCuin, managing director of Montgomery Asia, the show organiser, said: “Following the feedback from last year’s show, we have expanded our space by 60% to include more exhibitors, participants, and visitors. All exhibition space was taken up by March this year!”
Organisers say ICBS 2024 is set to bring together 450 brands from over 40 countries, with 1,500 café owners, and over 1,000 baristas. It is a platform that connects players in Malaysia and neighbouring markets with suppliers and talent from inside and outside the region.
“2024 marks a pivotal milestone as we receive the endorsement by Malaysia External Trade Development Corporation (MATRADE). This endorsement allows eligible companies registered with MATRADE to apply for its Market Development Grant (MDG) as an ICBS exhibitor,” added McCuin, who added that Montgomery Asia expects to draw over 12,000 visitors from Malaysia and abroad over three days. The first two days, 23-24 May, is exclusive for trade visitors, and the public and trade may visit the exhibition during its final day on 25 May.
Visitors to the show will be able to see aspiring Malaysian baristas compete in the Malaysia Barista Championship, Malaysia Brewers Cup and Latte Art Championship.
The winning Baristas will compete at the 2024 World of Coffee Championships. The Malaysian Latte Art champion crowned at ICBS in 2023 achieved an awe-inspiring 4th place showing at the recent World Coffee Championship in Taipei – reflecting Malaysia’s growing status and skill in global café and coffee culture.
Other key supporting partners for ICBS 2024 include the ASEAN Coffee Federation, Barista Guild Asia, Association of Indonesian Coffee Exporters and Industries, Barista Association of Thailand, Hotel & Restaurant Association of the Philippines, Philippine Coffee Board, Lao Coffee Association, Myanmar Coffee Association, Singapore Coffee Association, Specialty Coffee Association of Indonesia
