Hong Kong’s ReThink signs media partnership with WELL, Media International

Hong Kong-based events company EnviroEvents (ReThink) HK has signed an official media partnership with WELL, Media International.

The investment will allow the company to scale its marketing operations and content offering in preparation for its ReThink HK exhibition, taking place 5-6 October at Hong Kong’s HKCEC.

The research support of an expert advisory group led the launch of ReThink HK 2020 – which after two postponements ran as an in-person event with nearly 500 attendees in October last year, reduced by 50% due to social distancing measures.

The 2021 second edition will feature a five-stream conference programme, interactive features, high-level sponsors, 100+ showcase exhibitors and 3,000 business leaders and sustainability professionals as delegates.

The event’s purpose is to drive awareness, engagement, and action on sustainability from all business sectors in Hong Kong, with all delegate fees contributing to an impact fund that supports dedicated projects with ReThink HK’s local Charity partners, The Green Earth and ImpactHK.

Founder Chris Brown commented: “By breaking down traditional industry silos, championing shared responsibility and connecting stakeholders, ReThink HK is privileged to host such a large scale, innovation focused, and ambitious trade event where ideas, partnerships and solutions can flourish. I’m thrilled to be partnering with WELL, Media to supercharge our growth as a company and maximize the impact of this year’s show.”

Founder and CEO of WELL, Media Emily Kelleher commented: “We are excited to join forces with ReThink HK to be part of the sustainable revolution in Hong Kong... Our partnership is a natural fit as our values align and we both are looking to accelerating the rate of change and championing the latest sustainable solutions. Through our expertise in media production and our online platform WELL, Magazine Asia we are looking forward to complementing ReThink HK’s efforts to reach a wider audience.”