AsiaWorld-Expo (AWE) Hong Kong and Korea International Exhibition Centre (KINTEX) recently signed an agreement on strategic partnership and co-operation. The agreement, the sides say, aims to deepen collaboration between these two internationally renowned conference and exhibition venues, with the ultimate goal to promote the development of the MICE industry in the Asia-Pacific region.
The MoU Signing Ceremony took place on 14 November KINTEX in Seoul, South Korea. Irene Chan, CEO of AsiaWorld-Expo, and Jae Yul Lee, CEO of KINTEX, initialled the agreement at an event witnessed by Jack So, chairman of Airport Authority Hong Kong, and Jae Won Lyu, vice-chairman of KINTEX.
The agreement encompasses various key areas of collaboration, including active exchange of business development strategies, exploration of potential business opportunities and marketing strategies, enhancement of employee training in both venues, and arrangement of reciprocal site visits. By leveraging the extensive experience and local expertise of both professional teams, AsiaWorld-Expo and KINTEX say they are jointly committed to promoting expo and cultural events. The collaboration, they add, aims to generate synergies in the economic and trade development of the Asia-Pacific region, leading to mutual benefits for both cities.
Irene Chan, CEO of AsiaWorld-Expo, stated: "AWE has maintained close co-operation with the exhibition and entertainment industries in Korea, having successfully hosted numerous remarkable exhibitions and concerts which attracted a large number of international visitors. This signing ceremony marks a new chapter in our co-operation, facilitating communication among industry professionals, expanding the scale of conference and exhibition activities in both cities, promoting business and incentive travel, and attracting more large-scale international and regional events.
"Leveraging our strategic location in the heart of the Greater Bay Area, AWE is committed to fostering the thriving development of the MICE industry in the Asia-Pacific region."