Glass half full again for Russian beverage industry as Beviale Moscow 2021 sets opening time in March

Beviale Moscow will take place, 16-18 March. The tradefair for the beverage production chain aims to bring the sector together in person as organisers say they are responding to explicit requests by Russian exhibitors and visitors. The show will take place under strict health and safety measures prescribed by the local authorities.

This special edition of the show, organisers say, will pave the way for a full Beviale Moscow 2022, when exhibitors unable to attend this year are expected to return.

This year's show relocates to Sokolniki’s Main Stage Event Hall, with half of this year’s visitors having registered for the subsequently cancelled 2020 fair. Some 80% of exhibitors this year come from Russia, although 20% are international exhibitors who have committed to the event despite the difficult circumstances.

“The huge response and extensive support from the sector is a clear indication that our concept has paid off and that Beviale Moscow is the most important platform for the Russian beverage industry,” said Thimo Holst, project manager Beviale Moscow at organiser NürnbergMesse. “We have done our utmost to offer our customers and partners a modified yet high-quality concept under the current circumstances.” This includes a comprehensive safety and hygiene plan. As well all the regulations imposed by the local authorities, like measuring temperatures at the entrance and the wearing of face masks and gloves, Beviale Moscow 2021 is implementing other measures, with distancing policies for all special display areas; entrances and exits are separate, numerous hand sanitising stations are provided around the hall, and the air is being continually filtered.  

Beviale Moscow will for the first time host a conference on the trend towards healthy drinks. The programme also includes a conference on the Russian beer market conducted by the Association of Beer and Beverage Market, a conference on beverage packaging by the National Packaging Confederation NCPack, and the Craft Drinks Corner.

A Bavarian Pavilion will have four Bavarian firms taking part. “We are especially pleased that Roland Weigert, deputy minister of the Bavarian ministry of economic affairs, regional development and energy, will provide a welcoming address by video at the opening of the trade fair,” said Holst.

“We see Beviale Moscow as a kind of bridge this year that is paving the way for a return to normality and our previous growth trajectory,” Holst added.

Beviale Moscow will be back to its usual schedule again at the Sokolniki Exhibition & Convention Centre, 29-31 March 2022.