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German tradefairs start again in September

After a shutdown of almost six months due to the coronavirus pandemic, the month of September has signalled the return of major tradefairs and exhibitions in Germany.

Association of the German tradefair industry, AUMA says that 84 exhibitions are likely to take place before the end of the year. Some will be in modified formats and sometimes with digital supplements.

“Many exhibitors and visitors are waiting for tradefairs to restart, because they will once again stimulate demand through the presentation of innovations and personal trust-building communication,” said Jörn Holtmeier (pictured), managing director of AUMA.

Caravan Salon starts the roll

Twelve exhibitions are planned in September alone in Germany, AUMA reported, including international events. Caravan Salon in Dusseldorf is the largest show to restart, and is joined in the first week of September by a compact version of the consumer electronics show IFA Berlin, with Interboot opening in Friedrichshafen at the end of the month. 

Messe Dusseldorf’s president & CEO, Wolfram N. Diener, has been looking forward to the restart of tradefair operations in Germany and said it was important to show “tradefairs can work in corona times, too”.

“In close co-operation with the authorities, partners and customers, we have realised the been considered as a separate category since 6 May 2020," Diener added. Accordingly, 84 exhibitions listed by AUMA are currently planned between September and December, 47 of them with international or national relevance and 37 with regional relevance. Full dates for these tradefairs are listed by AUMA here.

And Holtmeier underlined that the tradefair organisers were doing everything possible to create safe and promising conditions for exhibitors and visitors. “Size and quality of the exhibition grounds offer very good conditions for implementing hygiene and distance regulations,” the AUMA MD added.

AUMA has listed the key points of the protective measures as well as the safety concepts for all exhibition sites in Germany on its website here