UFI, the Global Association of the Exhibition Industry, has announced Fiera Milano as the winner of its 2024 Industry Partners Award.
The UFI Industry Partners Award recognises the best initiatives demonstrating collaboration and synergy among the association’s industry partners, leading to successful exhibitions. The 2024 Award focused on ‘Synergy in Action: Honouring Collaborative Excellence’. Fiera Milano, in partnership with Montecolino, won with their joint research and development approach in green stand design.
Sebastian Witt, chair of the industry partners working group and jury, said: “The UFI Industry Partners Working Group commits to driving partnership and fostering innovation across the exhibition industry. We had a record number of entries this year which showcase the entire spectrum of our industry working together. Congratulations to Fiera Milano and their partner Montecolino for winning the 2024 Award. With their partnership-driven entry, they have demonstrated effective and positive stakeholder engagement across our diverse industry ecosystem to drive greater collaboration and excellence of exhibitions.”
Francesco Conci, chief executive officer at Fiera Milano, said: “This recognition highlights our successful partnership with Montecolino, demonstrating how joint efforts in R&D can lead to innovative solutions that significantly reduce the environmental impact of exhibitions while enhancing exhibition success. Winning the Industry Partners Award not only reinforces our corporate purpose of ‘becoming the best partner for growth’, but also inspires us to continue pioneering services that promote circular economy principles within the industry, perfectly aligning with our Strategic Plan 2024-2027.”
The other finalist, ADITUS (Germany), and its partners were also commended for their strong submission, ‘Building Digital Bridges for Trade Shows: The ADITUS x LinkedIn Community Builder v2.0’. Additionally, the jury acknowledged several entries as best practices: Kuala Lumpur Convention Centre (Malaysia), Kuehne + Nagel (Germany), Taiwan International Trade Administration TITA (Taiwan), and VM Consulting & Busan Technology Park (South Korea).
