FFAIR hires new CMO

UK-based event technology platform FFAIR has announces Katie Whatley (pictured) has joined the company as its new CMO.

Founded in 2019 by Adam Jones, the founder of Showplans (later acquired by Freeman), FFAIR’s exhibitor management platform automates time-consuming tasks, promotes sustainable choices and generates revenue for event organisers.

Whatley has industry experience as an event marketer and has spent the last ten years bridging the gap between organiser and supplier by supporting event technology and service businesses.

Jones said of the appointment: “Having known Katie for almost a decade, I can confidently say that she is a professional of exceptional calibre, and it is with the utmost respect and enthusiasm that we welcome her to our team.”

“Katie's unique perspective as both a (FFAIR) user and industry expert positions her perfectly to drive our marketing efforts forward.”

Whatley added: “Having started my career supporting exhibitors via the Customer Support team at RX 20 years ago, it feels like I’ve come full circle in joining a business whose goal is to improve the exhibition experience for exhibiting companies and exhibition organisers.

“I’m looking forward to being part of FFAIR. The technology and the team are fully aligned with my goals in establishing a better exhibiting experience for all.”

FFAIR is exhibiting at International Confex this month. Stop by their stand C21C to chat with Adam, Katie, and the team.