ExpoPlatform joins with Adventics for German market growth

Event tech experts ExpoPlatform has announced a partnership with Munich-based management consultancy Adventics, which will see them jointly embark on plans for growth in Germany and other markets.

ExpoPlatform formed the partnership after gaining interest from organisers in Germany.

Adventics will use its expertise as an independent event tech advisor in the market to help ExpoPlatform’s plans for growth in exhibitions, while the event tech firm will be giving its support in areas such as technology and sales.

ExpoPlatform operates globally from its UK base has helped deliver live, hybrid and virtual events for companies such as Reed Exhibitions, Informa Markets and Clarion.

ExpoPlatform’s product is multilingual and available in 12 languages, with accessibility around the world using servers from the US to Hong Kong.

Adventics has worked in the international exhibition industry for many years and its  consultants were previously in management positions at exhibition companies in Germany, England, Belgium, the Netherlands or Austria.

With Scan2Lead, Advetics offers a solution for visitor and lead tracking at trade fairs and its person-to-object AI matchmaking engine provide users with Amazon-like personalised recommendations for products, suppliers and content.

Tanya Pinchuk, ExpoPlatform CEO, said: “(Adventics) expertise in such important markets will be key to the success of this project.”

Gunnar Heinrich (pictured), Adventics CEO, added: “Teaming up with such an interesting protagonist is a promising and profound further expansion on the growing market of online and hybrid events for us.”