UFI, The Global Association of the Exhibitions Industry and Global Research Partner, UK-based Explori have announced a new three-year agreement, building on the existing four years of partnering. The renewed partnership focuses on providing strategic post-event survey feedback for UFI’s events. It has also been the foundation for a series of benchmarking reports to inform event organisers about global tradeshow attendee experience.
The Global Insights reports have provided trade show organisers with insights into global visitor and exhibitor trade show trends. The reports have gathered responses from over 13,000 visitors, 1,400 exhibitors from 50 countries, in 30 languages. The annual Global Insights studies combine organiser interviews, direct customer insights, Explori's benchmarks (from post-event survey data gathered in their feedback platform) and panel data to better understand those who don't currently participate in trade shows. Most recently this partnership has helped tradeshow organisers monitor attendee and exhibitor sentiment while navigating through Covid-19 with the two-part Global Recovery Insights project.
Kai Hattendorf, UFI CEO and managing director said: “At UFI, we are very pleased to continue this valuable partnership. Explori’s services around our post-event surveys are one key element for us to continue delivering the best-in-class events for our members. Through the global research itself, we've uncovered new insights that have improved the knowledge of organisers in the exhibitions industry. We have learnt about the relationship between exhibitor Net Promoter Score and financial growth, quantified the importance of training and coaching of exhibitors, and helped organisers prioritise the balance between business goals and entertainment at their events.”
Sophie Holt, Explori managing director (pictured), said: “We’re very happy to continue this partnership with UFI. It has been a fantastic opportunity to produce research for the tradeshow industry that is unique in both its scale and scope. The Global Insights reports have featured in organiser boardrooms and influenced strategic decisions among organisers. UFI events attract the most senior and influential exhibition organisers which makes it an unmissable sponsorship opportunity. It’s been a pleasure to work with them for the past four years and we look forward to continuing this partnership.”