Elevate, a global event staffing agency, has announced, the launch of Impact Reporting, a data-driven reporting tool intended to enable marketers to evaluate the effectiveness of event activation in real-time.
Impact, a proprietary tech platform, aims to provide live insights into event audiences so marketers can analyse how attendees connect to brands and their representatives on the ground. Elevate claims the ability to offer live insights can drive up to 35% more effectiveness with regards brand engagement.
Ed Wood, Elevate CEO, said: “The pandemic took a toll on the events industry, but it also provided a unique opportunity to innovate and define the next era of event experience. Traditionally across the live events industry, data and reporting hasn't received the investment or focus it merits.
Carina Filek, Elevate COO (pictured), added: “With Impact, marketers have real-time access to actionable and informative data about the events they are running, utilising best-in-class technology to drive event effectiveness. This is an industry-first tech platform that will make staffing and event activation truly measurable.”
