Digital Enterprise Show unveils former US president Obama as a keynote speaker

The 44th President of the United States will participate in the Digital Business World Congress, which takes place in Malaga, Spain, 14-16 June, as part of the Digital Enterprise Show (DES2022).

DES2022 will gather more than 12,000 congress participants, 500 international experts and 300 exhibiting organisations.

The former US president will participate in a Moderated Q&A Conversation at the show’s conference.

Under the slogan ‘Reimagine Business’, 500 experts from around the world will share their strategies, knowledge and success stories of applying technology to different sectors. The conference will comprise six vertical forums focused on different industries (industry 5.0, retail and logistics, health, smart cities, banking, and tourism and hospitality) and agendas focused on each professional profile (CEOs, CIOs, CMOs, CDOs, CFOs and Human Resources).

In addition to the former US president, DES2022 will feature a long list of international experts such as Gunter Pauli, founder of ZERI (Zero Emissions Research and Initiatives), entrepreneur and the leading specialist on blue economy; Liz Parrish, who will present the advances in her research to develop a method that will reverse the ageing of cells and allow us to extend life expectancy; and Jesús Hernández Galán, director of accessibility and innovation at the ONCE Foundation, who will analyse how technology can help people with disabilities to increase their autonomy.

Among the 300 exhibitors are AWS, IBM, KPMG, Kyndryl, T-Systems, Arcopay, Codurance, Personio or The Cube, who will present innovative technological solutions, such as Artificial Intelligence, IoT, Cybersecurity, Big Data, Virtual Reality, Blockchain or 5G, among others.

In recent years Malaga has become a pole of attraction for large international companies committed to innovation and digitisation. With the celebration of DES2022, the city reaffirms the internationalisation and modernisation strategy that is turning the south of Spain into an optimal point for investors from all over the world to boost job creation in the ICT sector and the development of an economic model based on innovation and talent.

DES2022 is an event of Nebext - Next Business Exhibitions in collaboration with Málaga City Council and the Junta de Andalucía. In five editions, it has become the largest European professional event on digital business transformation.