UK-based visitor tracking technology specialists, Crowd Connected, have launched a new sales tool which they claim offers instant insight into how every stand is performing across a tradeshow floor.
Bluebird is designed to equip exhibitions sales teams with exhibitor performance metrics and uses visitor footfall data to provide the insights that potential exhibitors will no doubt be increasingly demanding.
Bluebird is an intuitive web application that maps exhibitor performance metrics to the show’s floor plan and is also able to suggest specific sales plays like upsell or retention.
Crowd Connected’s commercial director Mark Maydon said: “Bluebird is the logical evolution of the work we were doing with exhibitions organisers before COVID-19 put physical shows on hold.
“We’d identified that a lack of data into how stands are performing was causing sales teams a real headache. Even when lead capture systems are available, all too often sales teams cannot get timely access to lead metrics, and so have no measure of exhibitor performance.
“By using our visitor tracking technology – which works by having code inserted into the show’s official mobile app – organisers get reliable footfall metrics for every stand. We could see from our work pre-pandemic how positive this was in driving onsite rebook and key account retention. Bluebird neatly packages this data up into a web app that’s a doddle to use, supporting the sales narrative whenever, wherever.
“Demonstrating ROI to exhibitors has long been the number one challenge for exhibition sales teams. Post pandemic, this will be truer than ever. So, we’re delighted to make Bluebird available to exhibitions globally.”
