CPhI & P-MEC China 2020 backs up in-person December show with month-long Virtual Expo Connect

CPhI and P-MEC China has announced that it will be returning as a hybrid event in Shanghai, 16-18 December, with a physical exhibition running alongside Virtual Expo Connect.

The physical exhibition will be held at the Shanghai New International Expo Center (SNIEC), with a predicted 3,000 exhibitors expected to attend across three days. The exhibition will also support international attendees with a dedicated month-long digital platform, Virtual Expo Connect, which starts 18 November.

CPhI & P-MEC China are introducing the new hybrid model to allow pharma executives unable to visit Shanghai to still meet and do business in the country.

Laura Murina, brand manager for CPhI & P-MEC China, Informa Markets, said: “China-based companies are absolutely vital in the pharma supply chain. It is therefore essential international pharma is able to meet with partners here to support the delivery of medicines globally. For international attendees to connect with China-based suppliers, we created a special digital platform. Virtual Expo Connect provides access to thousands of potential suppliers over a one-month long period of engagement, allowing pharma to source connections to support manufacturing needs. To sustain global growth, it is crucial that overseas professionals can meet with companies from the world’s largest pharma ingredients market.”

Virtual Expo Connect will have a Digital Showroom that will showcase products and services from the event’s exhibitors, an online matchmaking service and hosted buyer video meetings, a customised one-to-one digital meeting service tailored to individual purchasing requirements.

Additionally, the exhibitor talks will feature interviews with senior management from across pharmaceutical companies in China. Further industry expert insights will also be provided by the conference webcasts, which are available to livestream and on-demand.

Virtual attendees will be able to tour the show floor via both a 360 degree virtual reality view of the show floor and livestreamed virtual guided tours.

Murina added: “Following the success of the recent CPhI: Festival of Pharma, we realised the importance for international audiences of combining the benefits of Virtual Expo Connect. Yet with our 360-degree virtual reality and guided tours we have taken this a step further and we now empower the global community with a truly immersive digital event experience.”

International attendees can register for CPhI & P-MEC China 2020 Virtual Expo Connect here.