Authorities give public backing for FITUR to run in May as show heralds Spain’s tourism revival

Organisers have agreed with government and city officials that Madrid’s major tourism show for the Latin American inbound and outbound market, FITUR, will be staged 19-23 May 2021 at the Feria de Madrid. The 41st edition of the show that has an economic impact of €330m is set to signal the relaunch of the tourism industry in Spain with an emphasis on safe travel.

FITUR 2021 is set to provide a global showcase to analyse initiatives such as health passports, tourist corridors and diagnostic tests at origin and destination

In January 2020 FITUR broke all previous attendance records with 11,040 companies from 165 countries and regions, 150,089 trade visitors and 111,089 visitors from the general public.

Organisers hope the 2021 show will seize the opportunity to stage the first great experience of safe international mobility in Spain since the Coronavirus pandemic.

Representatives of all the organisations and authorities involved in staging the tradefair have met at Spain’s ministry of industry, trade and tourism to confirm their commitment to making the exhibition a success.

The minister of industry, commerce and tourism, Reyes Maroto; the president of the IFEMA executive committee, José Vicente de los Mozos; the president of IBERIA and of the Organising Committee of FITURE, Javier Sánchez Prieto; the minister of culture and tourism of the Community of Madrid, Marta Rivera de la Cruz, and the tourism representative of the Madrid City Council, Almudena Maíllo all confirmed they would provide the necessary support and resources to make the event a safe space from the health point of view.

IFEMA representatives said that, in addition to mandatory PCR tests at origin and rapid on-site tests, a protocol had been developed to organise the flow of attendees with capacity controls, safe distancing rules, digital registration, and the incorporation of the latest technologies for health safety, and also for effective ventilation in pavilions.

FITUR 2021 has been designated by the Spanish government as an Event of Exceptional Public Interest, and organisers say they have sold 70% of the exhibition space, over 41,200 sqm.